According to the PERC model, what does the 'E' represent?

The 'E' in the PERC model represents the concept that every customer leaves in a better mood. This aspect emphasizes the importance of creating a positive experience for customers during their interaction with Biggby Coffee. The focus is on ensuring that each person who visits feels uplifted, satisfied, and happy upon their departure.

This principle is crucial because it highlights the goal of enhancing customer experience, leading to repeat visits and positive word-of-mouth referrals. When customers leave in a better mood, it is likely that they will associate that positive feeling with the brand, reinforcing customer loyalty and a welcoming environment. By prioritizing their emotional well-being, the establishment fosters a supportive atmosphere, which is essential for any service-oriented business.