In the context of PERC, what does the 'R' signify?

The 'R' in PERC stands for "Recognize each customer as an individual." This concept emphasizes the importance of treating each customer uniquely, acknowledging their individual preferences and characteristics. In a coffee shop environment, this means that baristas are encouraged to engage with customers on a personal level, which can enhance their overall experience and build customer loyalty. Recognizing customers as individuals allows baristas to provide tailored service, making each customer feel valued and appreciated. This approach contributes to a welcoming atmosphere and encourages repeat visits, as customers often return to places where they feel recognized and important.