What aspect of customer experience do baristas prioritize at Biggby Coffee?

Baristas at Biggby Coffee prioritize friendly service and a welcoming atmosphere because these elements create a positive and memorable experience for customers. The culture at Biggby emphasizes building relationships with customers, making them feel valued and appreciated. This can involve greeting customers warmly, engaging in conversations, and creating an inviting environment that encourages guests to return.

A focus on friendly service aligns with the company's mission of fostering community and connection, rather than merely completing transactions. A welcoming atmosphere contributes significantly to customer loyalty and satisfaction, leading to repeat business and positive word-of-mouth referrals. Providing excellent customer service is a foundational aspect of Biggby Coffee's identity, reflecting their commitment to not just sell coffee, but to enhance the overall experience for each visitor.