What does the E of PERC represent?

The E in PERC stands for "Every customer leaves the store in a better mood than when they arrived." This principle emphasizes the importance of not only providing quality products but also ensuring that customers have a positive experience during their visit. By focusing on enhancing the mood of customers, baristas are encouraged to engage with them in a friendly and uplifting manner, creating an environment where customers feel valued and appreciated. This approach not only fosters customer loyalty but also aligns with the overall mission of Biggby Coffee to create a welcoming and enjoyable atmosphere for all patrons. A positive interaction can lead to repeat business, making it integral to the success of the coffee shop.