What does the 'P' in PERC stand for in the Biggby Coffee customer service model?

The 'P' in PERC stands for Perception of customer respect. This element is crucial in the Biggby Coffee customer service model as it emphasizes the importance of how customers feel treated during their experience. Customer respect plays a significant role in fostering strong relationships between baristas and patrons, ultimately impacting customer satisfaction and loyalty. When customers feel respected, they are more likely to return and recommend the coffee shop to others, which aligns with Biggby's goal of creating a welcoming and friendly atmosphere. Respectful interactions, acknowledging customer needs, and showing appreciation all contribute to a positive perception, enhancing overall service quality and experience.