What does the P of PERC stand for?

The P in PERC stands for the perception by customers that their time is respected, and that they are served as efficiently as possible. This concept is crucial in the coffee shop environment, where quick service can enhance customer satisfaction and loyalty. By prioritizing the customer's time, Biggby Coffee aims to create a positive and inviting atmosphere, encouraging repeat visits and fostering a strong relationship with the clientele.

When customers feel that their time is valued, they are more likely to have a favorable view of the service quality and overall experience. This principle is essential in the fast-paced coffee industry, where customers often seek a quick yet enjoyable experience. Other options focus on quality, purchasing habits, or promotional activities, but the emphasis on time respect encapsulates the core idea of maximizing customer perception through efficient service.