What is the primary goal of suggestive selling for a cashier?

The primary goal of suggestive selling for a cashier is to build sales through suggestive selling. This technique involves engaging with customers to promote additional products or upgrades that enhance their experience and increase the overall sale. By suggesting items that complement the customer's initial choice, baristas can effectively boost the average transaction value. This strategy not only benefits the business financially but also enriches the customer experience by offering tailored recommendations that they may not have considered.

Suggestive selling is a key component of the customer service approach at Biggby Coffee, aligning with the brand's focus on providing a personalized and welcoming environment. By fostering a proactive sales attitude, cashiers can help create a more dynamic and successful sales atmosphere.