Which cultural value encourages authenticity among Biggby Coffee employees?

The value that encourages authenticity among Biggby Coffee employees is centered around the idea of being oneself. This principle emphasizes the importance of individuality and genuine self-expression in the workplace. By encouraging employees to be themselves, Biggby Coffee creates an environment where authenticity is celebrated, allowing each barista to bring their unique personality and passion to their interactions with customers.

This authentic self-expression not only enhances the customer experience, fostering deeper connections, but also contributes to a cohesive team dynamic where everyone feels valued for who they are. Therefore, being oneself is a foundational cultural value that supports both personal fulfillment and effective customer service at Biggby Coffee.