Which of the following is NOT one of the Biggby Cultural values?

The value of prioritizing profit is not aligned with the core cultural values of Biggby Coffee. Biggby emphasizes creating connections and relationships, encouraging a friendly atmosphere through the motto of making friends. The company also focuses on sharing great coffee, promoting a sense of community and quality in their products. Additionally, having fun is integral to the brand's culture, reflecting an enjoyable work environment and a positive customer experience.

In contrast, prioritizing profit takes a more transactional approach, which does not resonate with the relational and community-oriented spirit that Biggby fosters. Their focus is more on creating meaningful experiences for both employees and customers, rather than solely on financial gain. This distinction is essential in understanding the core ethos that guides Biggby's operations and interactions.